Do you have a vision statement for your business or for you? An Extraordinary leader sets the vision – with input from others. A vision guides the company and has the power to anticipate the future. A compelling vision statement:
is based on the organization’s purpose
is the perfect picture of the future
is written down and is visible. Post it everywhere
is written in the present tense, as if it has already be achieved
is descriptive, filled with images, sounds, smells and people
causes the organization to stretch
sets the path for the organization
Be inventive when creating your vision statement. Remove your leadership team from the daily routine and stretch their imagination. Be courageous, passionate and enthusiastic about developing the vision statement and your team will catch the enthusiasm.styles. Attila was passionate about leadership while Jesus led with passion.
It is important that the vision be genuine. I often ask participants in my workshops and seminars to write down their company’s vision statement and values. More than half of the participants can not accomplish this task. If the vision is disingenuous, it is worthless.
Your work has just begun with your compelling vision statement. And your next creation is – goals – to accomplish that vision. One popular goal setting technique is the SMART technique – Specific, Measurable, Attainable, Realistic and Timely.
*Specific – Who is involved? Who on my team has the individual strengths to accomplish this goal? What do I want to accomplish? Where is the location? When will it be done? Which restraints or issues are there? Who or what company might perceive this as a threat, or competition to them? Why, what are the benefits?
*Measurable – How many? How much?
*Attainable – do you have the right attitude, ability, strengths and skills necessary to achieve this goal? Attitude is especially important. That is why you want your team involved in setting the goal. If your team’s attitude is “this will never work”, well – it will never work.
*Realistic – Goals can be both big and realistic. Setting unrealistic goals leads to frustration. Break the goal down into small chunks to avoid it being overwhelming. Celebrate the accomplishment of each chunk.
*Timely – set a timeline and track your way to success. Is this the right time to set this goal? Would the spring be better than the winter? Is early in the month more advantageous than the end of the month?
Creating the vision for your business is a key component to success. Without a vision a company has no reason for existing.